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Why Ford Is Betting Big On Its Bronco Revival

In 2020, amid a global pandemic, Ford finally launched its highly anticipated Bronco. First introduced in the mid 1960s, it had a tough, rugged image, and symbolized an adventurous lifestyle many Americans aspired to. It lasted about 3 decades, during which it endured a fuel crisis, and a changing U.S. car market that saw the rapid influx of highly successful imports that challenged American car companies. After it was discontinued, it remained a favorite vehicle for collectors and vintage car fans. And now it is back, and Ford is capitalizing on both nostalgia and the heightened interest in SUVs and trucks.

Why Smartphones Become Bigger If We Can Make Them Smaller

When cell phones first appeared, they were really bulky and expensive. These early phones consumed lots of power, so they needed really big batteries to run. Plus, electronic components were also pretty large in those days. Besides their brick-like bodies, they also had long external antennas to reach the cell network.

But as time passed, electronic parts became smaller, and battery capacity increased enormously. Internal antennas appeared, and phones became thin and light as the overall technology improved. A 3.5-inch screen seemed okay to most people, and we thought it would stay that size forever. But nowadays it’s hard to find a smartphone that has a screen smaller than 5 and a half inches. Modern smartphones just keep getting bigger. So why are we now using smartphones that resemble tablets, if we already know the ways to make them smaller?

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How Fracking Became America's Money Pit

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